Acrylic products market prospects: With China's commodity market economy matures, the brand image to become the most important task of marketing, outdoor identification system with printed materials, media and other various forms of image promotion are a business, a concrete manifestation of the brand. With the well-known foreign brands such as "McDonald's", "Kentucky Fried Chicken", "German Volkswagen" unified brand image, in cities in China, more and more businesses, companies realize that their brand image to the unified the time, but the original metal word printing cloth, whether it is material or in the production process are very difficult to achieve a series of demands of businesses, acrylic plastic characters (light boxes), exhibition, display products to meet the business both during the day and night effects, colorful, both to provide a unified personalized service, while unified identity dimensions, and to facilitate the reunification of logistics and distribution, and thus the the acrylic products has gradually become one of the main products of the product branding. Use of acrylic logos, signs, and other products, however, still along the early stages, but because of the exemplary role of the many international well-known enterprises in Shanghai, Beijing, Nanjing, Guangzhou and other places more and my business love to Acrylic panel material, built-in light source identification products. The trim solid light, plastic solid light, plastic-dimensional characters light boxes, they not only overcome the traditional neon power consumption, maintenance inconvenience and the lack of the shortcomings of the pen less painting luminous body also has a full color, translucent uniform characteristics; same time, the design of the three-dimensional effect, so that the products are not only at night, crystal clear, sparkling day elegant and dignified, imposing heroic, which is difficult to match the current popular products such as neon or metal word. For example, with a translucent, pure color and rich colors, beautiful flat acrylic light boxes, not only to take into account during the day, night two effects, and has a long life, the rain does not affect the results. Advertising signs, advertising towers, billboards, signs, flags, signs and other areas not only abroad, have been widely used in acrylic, and also is in the development stage, is gradually replacing the original printing acrylic light boxes in big cities such as Beijing, Shanghai, Dalian , photo, light boxes, and other forms of advertising, become the dominant forms of outdoor advertising. Second, the characteristics of acrylic products: visual effects: a variety of colors, brilliant, strong visual impact; weather resistance: Paul does not fade for a long time, good quality sheet useful life as long as 8-15 years; durability: built-in light source good protection to extend the life of the light source products; rationality: rational design, rain and moisture; open structure, easy maintenance; Impact resistance: 200 times of glass products, and almost no risk of fracture; translucent: light transmission rate of up to 95%, excellent light transmission, light and soft; flame resistance: not spontaneous and self-extinguishing; aesthetics: the exquisite technology, was the mirror effect, no folds, no seams, all riveting firmware can not be exposed; energy efficiency: good light, and a corresponding reduction in the light source, power saving, lower utility costs. Third, the scope of application of acrylic products: advertising signs, chain identification; store's name, shop standard, the price card; beams outdoor advertising, stigma advertising; exhibition display products, craft products. Investment situation: a full set of equipment: including acrylic suction molding machine, equipment specifications, there are three, six kinds of equipment, for a total investment of 4-5 million, can produce a variety of products, such as acrylic light boxes; investment of 300 million can be made The small acrylic products, such as the display supplies, crafts. V. Operating profit status: acrylic lamp provincial judge, for example, acrylic plates, molds, lamps, electricity, wages, rent and other comprehensive cost of 300 yuan per square meter, gross profit of 1,400 yuan per square meter. The daily production capacity of 10 to 100 square feet, such as adequate volume of business, within a month you can recover the full investment and achieve profitability. Promotion strategy: use their original or that the development of the direct users; positioned in a particular field, such as finance, telecommunications and other industries; processing agent in the same industry, that is, to a reasonable profit margins of other advertising companies to use its resources, Variable competitors as partners; craft products processing businesses, can be complex metal products into better-quality acrylic products.